Wednesday, August 22, 2012

Team Behind the Scribble Logo Google



Artistic graffiti or doodle that replaces the Google logo seen by hundreds of millions of people. But, who is the brain behind it?

Pac-Man games, the Olympics, or to commemorate author of Huckleberry Finn Mark Twain just a few of the many graffiti that used Google on their main page.

Beginning in 1998 with a stick figure drawing behind the letter "o" to indicate that the team is out of the office, now it has grown to scribble designs are unique and artistic representations of people and famous events.

There are now more than 1,000 graffiti. They display events or famous people and the less well-known, they also commemorate important days and the days become increasingly interactive.

How else would hundreds of millions of people reminded birthday-115 Amelia Earhart or that Gideon was the inventor of the zipper Sundback? On the anniversary Snndback that the 132, I put a giant zipper on their main page.

Some graffiti was made in just a few hours, while others such as Freddie Mercury takes months. Everything was created by a group of artists who sits in a small office in California.

The leader of the creative team, Ryan Germick, said he did not care that his work seen by so many people.

"The human brain is not designed to understand how hundreds of millions of people interpret things. For me, the important thing is to make my colleagues laugh, or learn new techniques. If that is achieved, then I've done my job."

"We make sure that we represent the arts and technology as well as possible."

Kris Hom, a new engineer joined the team Germick, said the thing that impressed him was praise from his mother.

Spike to commemorate the 138th anniversary of the British archaeologist Howard Carter.

The decision as to what will be displayed is the "democratic process" and more emphasis on the element of surprise.

Input from the community as well as the ideas of the Google offices in other countries play an important role. Many graffiti created with the digital image, but also conventional tools. Jennifer Hom artist Gustav Klimt redrawing years using fake gold leaf and oil paint on canvas.

Unique facts behind streaks creating a "casual chat", says branding consultant Lisa Downey Merriam of Merriam Associates.

"Graffiti is fun, interesting, funny, and mischievous, most of them irrelevant and sometimes shocking, all describe the personality of Google."

And as long as the company remains dominant, sketches and scribbles that, regardless of whether you see it as art, design, entertainment, or branding efforts, will be an integral part of the activities of daily internet use.

Source from here.

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